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  New Era Of Customer Analytics

  With the emergence of Web3, companies can now see full financial behavior on the blockchain. This means that businesses can assess the health of their contract and better understand their customers' transaction history, balance changes, or contract interactions. The exciting thing about this new age of customer analytics is that the insights you measure can extend further than your own company. By analyzing the blockchain, you can assess the health of competitor companies and compare it to your own. For example, let's say you run a decentralized finance (DeFi) platform. By analyzing the blockchain, you can see how much money your customers are depositing into your platform, how often they are making deposits, and how much they are earning in interest. You can also see how your platform is performing compared to your competitors, as well as how your customers are interacting with other DeFi platforms. In conclusion, the new era of customer analytics enabled by Web3 is opening up a whole new world of insights for businesses. By analyzing the blockchain, companies can better understand their customers and their behavior, as well as gain valuable insights into their competitors. As we continue to move forward, it will be interesting to see how businesses continue to leverage these tools to gain a competitive edge.

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  Upselling Your Web3 Users

  Upselling in Web3 involves cohorting users by wallet size, contract interaction, token usage, and transaction frequency to target potential customers. Offering premium access, personalized discounts, and promotions can increase engagement and revenue. Multibase simplifies the process of cohorting users. Utilizing blockchain technology can improve the user experience while increasing profits.

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  Running a Time Query

  The time query is an essential query mode on Multibase. The time query allows you to monitor on-chain properties of your users over time. You can select balance, transaction count, transaction frequency, and more over time. Add conditions and query any time range. You can

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  Pricing Your Web3 Product

  In web3, pricing is significant for several reasons. Businesses need to be careful when pricing their products or services to ensure that they are not exposed to unnecessary financial risks, especially given the highly volatile nature of cryptocurrencies. Furthermore, pricing is determined by supply and demand, and businesses need to be aware of the market conditions to price their products or services appropriately. As a web3 company, it's essential to keep up with changing market conditions and adjust your pricing accordingly. One effective way is to look at your customers' wallet balances over time, as this can help you track changes in wallet balances and monitor the effectiveness of your pricing strategy. By doing so, you can identify opportunities for upselling and remain competitive in a market lacking standardization. Check out our blog post for more information on how to track your users' balance over time using Multibase.

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  Finding Your Web3 Users On-Chain Balance

  Knowing how your users' balances change over time can also help anticipate trends. For example, if balances are increasing rapidly, that could indicate growing interest in web3 and more opportunities for your company. On the other hand, decreasing balances may suggest waning interest or other external factors impacting the web3 space. Monitoring the pace and patterns of change, not just current values, provides additional context to inform strategy and spot new opportunities or risks. Tracking a range of metrics, including on-chain balance, over time offers the most comprehensive view of your users and industry.

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  The Ultimate Guide to Web3 Analytics

  The promise of Web3 is to deliver a future of utility and empowerment that benefits everyone, with data ownership and portability being key to this vision. While Web3 is still in its early stages, if the movements continues to grow, it presents many interesting opportunities for data analysts, product managers, founders, and investors. Because the Web3 movement is built on top of a public ledger, this presents one of the largest opportunities for product optimization in the history of the internet. In this post, we will explore the benefits of decentralized user analytics, use cases, and implementation.

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  Launching Multibase: Web3 Wallet Analytics

  In the traditional Web2 world, startups rely on tools like Segment, GA, Mixpanel, Amplitude, and June to make data-driven product decisions. Typically you would connect an app to these APIs, set up events, and can make detailed analysis of users and user behavior. From these Web2 events configured on your platform, you can learn plenty of interesting things about your users, such as DAUs/WAUs/MAUs, retention, engagement time, and more.