New Era Of Customer Analytics
With the emergence of Web3, companies can now see full financial behavior on the blockchain. This means that businesses can assess the health of their contract and better understand their customers' transaction history, balance changes, or contract interactions. The exciting thing about this new age of customer analytics is that the insights you measure can extend further than your own company. By analyzing the blockchain, you can assess the health of competitor companies and compare it to your own. For example, let's say you run a decentralized finance (DeFi) platform. By analyzing the blockchain, you can see how much money your customers are depositing into your platform, how often they are making deposits, and how much they are earning in interest. You can also see how your platform is performing compared to your competitors, as well as how your customers are interacting with other DeFi platforms. In conclusion, the new era of customer analytics enabled by Web3 is opening up a whole new world of insights for businesses. By analyzing the blockchain, companies can better understand their customers and their behavior, as well as gain valuable insights into their competitors. As we continue to move forward, it will be interesting to see how businesses continue to leverage these tools to gain a competitive edge.